Once upon a time...

Joolie. The story begins with a simple observation: too many women felt limited in their choice of swimsuits, between lack of coverage, uncomfortable fabrics, or cuts that did not correspond to their desires.

Joolie Collection

Our story

Joolie is the brand for women who no longer accept having to choose between elegance and modesty. Here, each collection is designed so that each woman can express her personality, assert her values, and feel beautiful without worrying about what others think.

We believe that fashion should adapt to women, never the other way around. That's why our burkinis combine:

  • Soft and breathable materials

  • A design adapted to all movements.

  • Minimalist, timeless, durable cuts.

  • From XS to 3XL, every woman should find something to suit her.

the future

Our mission

More than a brand, Joolie is a message: that of a new generation of women who dare to live life to the fullest, embrace their style, and enjoy every moment.